The Dos and Don’ts of Insurance Communication

by | Jun 11, 2025 | Insurance

 You know that sinking feeling when your phone rings and it’s the insurance adjuster? I used to freeze up, unsure how to respond.

“Sir, we’re denying your claim.” Those words cost me thousands until I learned better.

After handling hundreds of claims, I discovered a simple framework that transforms these interactions. Last month, Sarah used this exact approach to increase her settlement by 40% after just one phone call.

In the next few minutes, I’m going to show you exactly how to turn that dreaded phone call into your secret weapon for getting the settlement you deserve—without saying anything that could hurt your case.

The Communication Trap: Why Most People Get Lowballed

Have you ever wondered why insurance adjusters sound so friendly on the phone but then offer you way less than you deserve? There’s actually a science behind it. Insurance adjusters aren’t just random employees who happen to answer the phone. They’re highly trained professionals with one primary mission: to save their company money by paying you as little as possible.

When you’re dealing with an insurance adjuster, you’re sitting across from someone specifically trained to protect their company’s bottom line. Their job performance is measured by how much money they save. Some adjusters even receive bonuses for keeping settlements low – they literally profit from paying you less.

What’s shocking is that initial offers from insurance companies typically range from just 12-18% of what your claim is actually worth. If your claim deserves $10,000, they might offer you $1,200 to $1,800. This lowball strategy resembles a poker player’s bluff – they know the true value but hope you’ll fold under pressure and take what seems like easy money.

These lowball offers serve as a test of your knowledge and patience. They’re checking if you understand your claim’s true value or if financial pressure will force you to accept whatever they offer. It’s similar to how retailers mark up prices before a “sale” – the discount seems generous until you realize the manipulative pricing strategy behind it.

I spoke with a client who was in tears after being offered $3,000 for an accident that resulted in $12,000 in medical bills alone. The adjuster acted surprised at her disappointment, making her question whether she was being unreasonable. This psychological manipulation makes victims feel greedy for wanting fair compensation for their actual damages.

Their friendly phone demeanor? Pure calculation. “How are you feeling today?” seems caring, but they’re documenting everything. Say “I’m doing better,” and they’ll use it to argue your injuries weren’t serious. These seemingly casual conversations are designed to extract information they can use against you.

Insurance companies operate on a simple mathematical principle: collect more in premiums than they pay in claims. Every dollar saved on your settlement becomes their profit. It’s business to them, but it’s your life, injuries, and financial future at stake.

They understand your vulnerability after an accident. With a totaled car, missed work, and mounting medical bills, they’re betting on your desperation making you accept their first offer. Most people do exactly that.

The magic happens when you refuse those initial offers. Instead of immediately dropping your demand, ask them to explain their reasoning in writing. This forces them to justify their position and provides valuable information for your counter-argument.

Research confirms that people who negotiate properly typically receive three to four times more compensation than those accepting first offers. That’s the difference between $3,000 and $12,000 for the same claim.

Remember, this is a negotiation. Adjusters start at the bottom of their authorized range and expect you to counter. Have your own range ready – a desired amount and a minimum based on research.

Be aware that adjusters will try to shift blame onto you to reduce their payout. If you’re deemed even partially at fault, they can significantly reduce their offer. Thorough documentation – police reports, photos, witness statements – helps prove you weren’t responsible and strengthens your position.

The Communication Blueprint: Your Step-by-Step Guide

Now that you understand what you’re up against, let’s flip the script. Did you know that a shocking 73% of claimants who use organized documentation methods receive significantly higher settlements? That’s because communication is about having a system that puts you in control before you ever pick up the phone.

Think about it—adjusters have a playbook, training manuals, and talking points. Meanwhile, most people handle these crucial conversations completely unprepared. That’s exactly why I’ve developed what I call the BDA Framework—Before, During, and After calls—that transforms these intimidating interactions from potential ambushes into opportunities.

The BDA Framework works in three distinct stages:

     

      1. Before: Create a comprehensive “claim file” organizing accident details, medical updates, expenses, and specific questions. This preparation prevents rambling and protects you from sharing harmful information.

      1. During: Use techniques like “acknowledge and redirect” and the “three-second rule” to maintain control of the conversation.

      1. After: Document everything discussed and establish next steps through follow-up emails.

    For the “Before” stage—which is honestly the most important part that almost everyone skips—your claim file becomes your shield. One of my clients, after organizing her information, transformed a potential $5,000 settlement into $25,000 simply because she could immediately reference exact medical costs and lost wages when the adjuster tried minimizing her injuries.

    The beauty of having this file ready is that it keeps you focused during nerve-wracking conversations. When the adjuster starts asking those leading questions, you won’t be scrambling—you’ll have everything right there.

    In the “During” phase, the “acknowledge and redirect” technique works wonders. When an adjuster says, “It seems like you might have been going a little fast,” simply acknowledge that you heard them but redirect to facts: “I understand you’re looking into all possibilities, but as the police report indicates, I was traveling under the speed limit when the other driver ran the red light.”

    Think of the “three-second rule” like a chess player considering their next move before touching a piece. Those three full seconds before answering give your brain time to evaluate the implications of what you’re about to say. This tiny pause has saved countless claims from unnecessary reductions.

    Always end conversations with: “Is there anything else you need from me?” and “What are the next steps in the process?” Write down their answers word for word to create accountability and clear follow-up points.

    For the “After” stage, immediately send a follow-up email summarizing what was discussed and promises made: “As we discussed today, you’ll be sending the property damage assessment by Friday, and I’ll be providing my latest medical records by Monday.”

    Important Nevada context: Unlike many states with two-party consent laws, Nevada is a one-party consent state for recordings. This means adjusters can record your conversations without informing you. When they request a recorded statement, politely decline unless your attorney is present. Additionally, state your own intent to record calls according to Nevada Revised Statutes 686A.310, which often prevents manipulative tactics.

    Your master file should include timestamped photos, witness information, medical records, and interaction logs—organized documentation that can literally mean thousands more dollars in your settlement.

    Conclusion

    We’ve covered a lot of ground today, but here’s the bottom line: your communication strategy makes all the difference. When you’re facing an insurance company after an accident, you’re basically entering a negotiation where only one side knows the rules.

    But now you’re equipped with the same playbook they use. Being prepared and purposeful with every interaction transforms confusion into confidence.

    The techniques we’ve shared today have helped clients like Sarah, who turned a $5,000 offer into a $25,000 settlement by applying these principles.

    Remember, professional help is available when needed. So what’s your first move going to be the next time an adjuster calls?

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